What it is: A 98 percent natural antioxidant shampoo made of purple rice, an ancient Chinese grain, to refresh highlights and neutralize brassy yellow tones.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Shine, Color Safe, and Brassiness
Formulation: Rich Liquid
- Quinoa: Revitalizes hair.
- Purple Rice: Provides protection and adds moisture.
Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Purple Reign shampoo is formulated with quinoa to add gloss and shine. This antioxidant-packed, brightening purple shampoo is perfect for blonde, silver, and gray hair, whether natural or enhanced. Citrus and woods come together for a scent with hints of rose, bergamot, linden flower, and orange.
Ingredients: Water, Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, PEG-120 Methyl Glucose Dioleate, Fragrance, Glycerin, Decyl Glucoside, Sodium Myristoyl Sarcosinate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Amino Acids (Apple), Glycol Distearate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Protein, Schinziophyton Rautanenii Kernel Oil, Oryza Sativa (Rice) Extract, Dextrin, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyl Methylcellulose, Polyquaternium-10, Benzyl Alcohol, Dehydroacetic Acid, Benzoic Acid, Sorbic Acid, Citric Acid, Ext. Violet 2 (CI 60730).