SAM BROCATO SALON

Experience the Difference

Step into Sam Brocato Salon, where artistry meets authenticity in the heart of SoHo. Since 2008, we’ve offered more than just hair and beauty services: we create experiences. Our talented team of diverse artisans specializes in modern, wearable hair.

Bottles of Together Beauty products laying on wooden background with rays of sunshine over their labels. Products include Whatever Wherever, Wash & Co, Vx and Promiseland.

Affordable Luxury for Hair, Scalp, and Beyond

We believe great haircare should feel like self-care: pure, powerful, and effective. That’s why we created TOGETHER BEAUTY: clean, professional-quality products designed to nourish your hair and scalp while delivering outstanding results.

It’s a bronde girl summer ✨ Color by @melting.color Cut by @yasuehairstylist
The dynamic duo strikes again! Color by @marysutcolor Cut & Style by @dianastylist42w
Little cut for this beauty @jamiespedden just in time for the weekend! ✂️ @paulinebouissou
Curls for the girlsss ✨ Curly cut by @bbaccarella
Extensions blended better than a Vitamix 💁‍♀️ Color by @hair_dazzler Extensions by @fashiondragon_newyork #GreatLengths #GreatLengthsExtensions #HairExtensionsNYC #LuxuryHairExtensions #LongHairGoals #ExtensionsTransformation #HairGoalsAchie

Our Beauty Ethos

At Sam Brocato Salon, beauty starts with kindness. We've built a community where mutual respect, creativity, and self-expression thrive. Every guest is welcomed like family and treated with genuine care. We believe beauty is personal, and we're here to help you express your style with full confidence. We believe in hair and scalp wellness, and we create clean, effective products that prioritize both your health and the planet.