Purple Reign™

Purple Reign™


Brightening Shampoo. Especially for Blondes & Silver Foxes.

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PURPLE REIGN™, a beautiful shampoo with a rich creamy lather, uses an innovative brightening and color-balancing formula derived from renewable plant-sourced cleansing agents. Purple Rice, an ancient Chinese grain, provides antioxidants that refresh highlights and neutralize brassy yellow tones. Quinoa and Shea Butter strengthen and add color protection & shine.

Notes of …


Wet your hair. Apply 1-3 pumps into your hands; rub together. Massage into your hair and scalp. Rinse thoroughly. Repeat. Use up to 3 times per week.


Water (Aqua), Cocamidopropyl, Hydroxysultaine, Cocamidopropyl Betaine, Myristamine Oxide, Caprylyl/Capryl Glucoside, Decyl Glucoside, Glycerin, Glycol Distearate, Hydrolyzed Quinoa, Oryza Sativa (Purple Rice) Extract, Dextrin, Shea Butter Ethyl Esters, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyl Methylcellulose, Glyceryl Isostearate, Caprylic/Capric Glycerides, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Citric Acid, Fragrance (Parfum), CI 60730 (Ext. D&C Violet 2)