Brightening Shampoo. Especially for Blondes & Silver Foxes.
PURPLE REIGN ™ is a beautiful shampoo formulated with high performance natural ingredients providing a luxurious creamy lather. This innovative brightening and color balancing formula is derived from renewable plant-sourced cleansing agents. Purple Rice, an ancient Chinese grain, provides antioxidants that refresh highlights and neutralize brassy yellow tones. Quinoa and Shea Butter strengthen and add color protection and shine.
Notes of ...
Thoroughly wet your hair. Apply one to three pumps into your hands and rub together. Massage into your hair and scalp. Rinse thoroughly. Repeat. Use up to 3 times per week.
Water (Aqua), Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Myristamine Oxide, Caprylyl/Capryl Glucoside, Decyl Glucoside, Glycerin, Glycol Distearate, Hydrolyzed Quinoa, Oryza Sativa (Purple Rice) Extract, Dextrin, Shea Butter Ethyl Esters, Guar Hydroxypropyltrimonium Chloride, Hydroxypropyl Methylcellulose, Glyceryl Isostearate, Caprylic/Capric Glycerides, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Citric Acid, Fragrance (Parfum), CI 60730 (Ext. D&C Violet 2).