Sam-Brocato

With a career spanning three decades, Sam Brocato is one of the beauty industry’s leading hair designers and product innovators. Perpetually committed to uplifting the salon profession, Sam authored a best-selling business book, Beautiful Business and traveled the globe sharing his acumen as hairdresser, artistic educator, motivational speaker and visionary. He has a long list of honors, including Editorial Stylist of the Year and Lifetime Achievement Awards from NAHA, World’s Top Hairstylist and induction into London’s Hairdresser Hall of Fame among a myriad of others. Sam, a 20-year member of YPO/WPO, is also active in numerous organizations including the prestigious Intercoiffure and the Professional Beauty Association.

As a master hairdresser, his hair design philosophy is the guiding principle at Sam Brocato Salon. He is devoted to creating healthy, beautiful hair using his iconic haircutting techniques and eponymous line of hair care products, free of sulfates and parabens. A vocal critic of formaldehyde-laden straightening products, Sam pioneered Supersilk, a revolutionary non-toxic, formaldehyde-free smoothing system.

Sam Brocato is also a businessman. He built an immensely successful multi-location salon and school empire in his native Louisiana. Then he relocated to New York City, where in July 2008 he debuted Sam Brocato Salon, a thriving Soho beauty destination. In 2015 he opened the exclusive NYC Upper East Side salon, Studio B, in collaboration with colorist icon, Beth Minardi.

Sam can be found working at Sam Brocato Salon, designing great hair for his New York City clientele and innovating new formulations. For Sam, it’s all about great hair and creating a connection. It’s what inspired him to open his first salon; it’s what inspires him today.

Follow Sam on Instagram @sambrocato