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XENA PARSONS  |  Master  |  @xenathehairbender

Xena Parsons, a beauty industry veteran, has had an illustrious career filled with rich experiences and honors. Though her accomplishments are many, they all resulted from her true passion: continued learning and education. She considers passing her extensive knowledge and experience to new stylists in the beauty industry among her proudest accomplishments.

A renowned hair stylist and platform artist, Xena opened Xena’s Beauty Company in 1991. At Sam Brocato Salon, Xena continues to study the style trends and is at the forefront creating and publishing hair and beauty fashion images worn by clients and models alike.

Xena is inspired by the individual and loves to help her customers look and feel more beautiful. As a professional NYC stylist, Xena feels honored to have clients trust her with their hair and to give them the tools and products to recreate their look at home. She is most passionate about dressing hair and updos for special occasions and photo shoots and, of course, considers her specialties to be exquisite hair color and hair cutting.

Xena says, “I never tire of the beauty industry and being a hair stylist, because there is always something new to try or something new to learn. I love doing hair as much today as I did when I began. I love that I get to create and do something different every day at my jobFinally, I absolutely love seeing that satisfied customer who leaves the salon with an extra zing in their step!”


Certified: Permanent Waves, Bridal + Special Event Hair, Waxing, Supersilk/SuperHair™ Smoothing Treatment